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Previously, we have discussed the general rules for setting up social media bios, as well as special considerations for each of the major social networks. Composing your bio is one of the first steps in setting up a new social media account.
Whether you run a business yourself or belong to a larger team, your personal and professional brand is constantly evolving. Updating your social media bio helps inform your followers about the latest change, and properly introduce your brand to new followers.
All your social media bios should include your most commonly used name. If you have a common first and last name combination, make sure the rest of your bio description has a unique identifier that helps people find the right account.
For businesses, be clear in distinguishing your main engagement accounts from other official accounts you may have. For example, if your organization has several departments active on social mediaor uses social media for customer serviceyou should create separate account names and handles, and make sure that the different purposes for each account are reflected in the bio.
Starbucks does this with their regional accounts: Where do you work? With social media bios, the rule of thumb is aim to inform, not impress; hopefully, the latter can be accomplished with the content of your messaging.
This will help make your profile more discoverable for anyone who wants to reach out online, and give a sneak peek of your resume. Some users choose to include their past affiliations; but before you do this on any social network other than LinkedIn which effectively acts as a resume or Facebook which asks you to fill these fields inask yourself if this is the best way to describe your skills and interests to your online audience.
For brand profiles, social media bios are a good channel to roll out your new positioning. Make sure your bio description reflects these changes. What do you do? Take this as an opportunity to talk about your hobbies or passions outside of work, or any volunteer work you do and causes you support—anything to show off how multifaceted you are as an individual.
This dovetails nicely with her recent Influencer posts about time affluenceand diversifies her own personal brand to include something beyond the job title. Brands can use their social media bios as an opportunity to highlight company values or talk about their mission.
Sure, BuzzSumo may be a tool for discovering trending content and influencers, but how are they planning to make the world a better place? Their social media bio makes it clear from the get-go: Or take Etsy, an e-commerce website that specializes in handmade goods.
What topics interest you?
Let your audience have a taste of the subjects you will be discussing. This serves two purposes: Showing off your interests gives you an opportunity to stand out from other people with similar job descriptions: Hobbies may not be the deciding factor for whether or not to follow your account, but they tease the general tone of your social messaging.
Which brings me to the next question… What tone do you use in your social media messaging? Your social media bio is the first written thing someone sees when they visit your profile. So, just as your cover photo and profile picture represent your personal or professional brand visually, your bio description can encapsulate the overall tone of your messages.
Do they go straight to the point and aim to educate?
Do you share a lot of cat pictures? Do you make a point of tweeting a joke or two every day? You should also keep in mind the main goal of your profile on each social network, and adjust the tone of your bio to match the content. For example, a LinkedIn profile may benefit from a more serious tone than your Instagram bio.
How can I get in touch with you, or get to know you better? To make the most of your social media bio, include a call to action of sorts:Jan 26, · Your professional bio is, arguably, the most important piece of copy you’ll ever write about yourself.
It’s the first introduction to who you are, what you do and what you’re interested in. Imagine a specific individual who will read your bio, and write for her. For instance, let’s say you’re on an alumni panel for your college.
Student attendees will want to know what they should be doing now to get the career you have. Writing an Author Bio – Examples of Professional Bios by Freelance Writing. The Six Rules You Should Use to Write a Professional Bio.
Always write in the third person. Your professional bio is not an autobiography. You don’t say, “I have been a ghost writer for four years.” You say, “Jane Doe has been a ghost writer for four years.”.
When applying to any freelance writing job, you need to include a writer’s bio in your query letter or cover letter. For some reason, I find writing my writer’s bio a most daunting task, even now that I have actual experience to point to.
4 Times You'll Have to Write Your Own Professional Bio—and How to Do it Right. by. Kaysie Garza. not necessarily what defines your self-worth as a person. If you’re struggling to communicate your value, ask yourself this question: Why do you do [whatever you do] and what is your impact?.
Self Introduction. Many a time, we need to introduce ourselves to a crowd, to someone we are meeting for the first time, to an audience when speaking, in the 'about me' section of a social networking page or blog, or to an interviewer.