The most important stream of game developers' revenue is arguably via gamer's in-game purchases. Game loyalty The present study examined the relationship between online mobile gaming addiction and loyalty towards In-game purchases purchase intention of online mobile game in-game apps. The present study comprised students from two Mobile game purchases major Indian universities who completed a short item survey focusing on three variables i.
Its leadership position in India prompted it to scout out opportunities for growth outside the country. As a strategic move, the management team of Khillwar planned to expand into emerging markets and selected China as the new business battlefield.
China seemed to be the promising land of opportunities for mobile game developers and operators. However, the Chinese market posed a number of significant challenges for foreign companies, making it risky to step into this market.
This case discusses the opportunities and the key challenges associated with the decision to expand in China for an Indian mobile gaming software company such as Khillwar. The teaching case is focused on discussion of various issues that an IT company needs to consider when contemplating growth outside its country of origin.
The students need to consider the pros and cons of expanding into the China market and make recommendations to the management of the Khillwar team on how to make the expansion smooth and successful.
This case explains the challenges of expansion to a new IT market and, specifically, to a new emerging IT market for a successful IT company. Communications of the Association for Information Systems, 29 1.Best Buy Essay.
Best Buy wants to be the best consumer electronics outlet in the US and beyond - Best Buy Essay introduction. The multinational retailer sells both products and services through three primary channels: retail stores, online, and call centers. • Wrote a teaching case ”Enter the Dragon: Khillwar’s Foray into the Mobile Gaming Market of China” which was accepted by Communications of the Association for Infor-mation Systems(CAIS) • Wrote literature review for research paper in machine learning and human learning • Collected and analyzed data of mobile gaming industryTitle: Equity Strats at Goldman Sachs.
Indranil Bose. Position: Professor of MIS and Co-ordinator IIMC Case Research Center “Managing a Big Data Project: The Case of Ramco Cements Limited” International Journal of Production Economics (forthcoming).
No. 3, pp.
, February • I. Bose and X. Yang, “Enter the Dragon: Khillwar’s Foray into the Mobile Gaming.
What drives in-app purchase intention for mobile games? An examination of perceived values and loyalty. Bibliographic content of Communications of the Association for Information Systems, Volume Khillwar Case 1. Describe Khillwar’s customer value proposition and profit model Khillwar’s customer value proposition is to provide product innovation through game design, engine programming, tool development, and platform porting.
Khillwar’s customers are students and employees under the age of thirty who enjoy easily accessible.