When The Mermaids Cry: Introduction The world population is living, working, vacationing, increasingly conglomerating along the coasts, and standing on the front row of the greatest, most unprecedented, plastic waste tide ever faced.
How to Choose the Right Packaging for Your Product 17 Mar Products make the world go round, and one of the major things that can help make a fantastic product into a bonafide success, and really boost a brand, is the packaging: After all, first impressions are everything these days.
Before we get into it, let us just say this: Here are five key elements of product packaging that are commonly overlooked. So, please make sure you… Make sure it travels well Besides a killer design that says: If your product is bulky or fragile, you will need to focus on materials that are specifically designed for strength.
If your product is going to be sitting on a retail shelf, proud as a peacock, then you will need to put more effort into the outward display; this is where a superior print finish perhaps a UV treated high-gloss, liquid-based coating will come in handy.
For something a little more heavy duty, packaging made from sturdy stuff like a corrugated board is worth looking at, as this particular material provides excellent support. Not only are these kinds of packaging easy to display, they will also survive a few knocks and bumps between being shipped and hitting the shelves.
Which brings us onto our next point. Just let that sink in.
While the above statement does seem quite random, the point is: Paperboard coated white chipboard for folding cartons trays and sleeves: Corrugated a board composed of paperboard with fluted medium paper laminated to it: Take the time to get a feel for the different materials available to you, find out works best and make it one of the foundations of your packaging decisions.
Know that size does matter If you have a product that comes in four different sizes, you may well be able to design two different sized packages that will accommodate all four rather than producing four separate packs by being economical with the dimensions, and savvy with the design.
This will not only save time and as a result, money, it will also ensure consistency throughout your products — and people like consistency. Talk about a waste. Needless to say, we doubt any bananas would consumed that day.
Who knew that someone could get packaging fruit so wrong? Research found that the general cosmetic consuming public prefer purchasing big brand soaps, shampoos, facial moisturizers and soaps in smaller quantities, rather than bulkier family sized packages.
Which is a good to time ask you to… Understand your audience Perhaps one of the most important things to remember when choosing the right product packaging is to understand your target audience — after all, they are the people you want to invest in your creation.
Okay, some plumbers might share your passion for the prehistoric leaf eaters, but the vast majority of them will think your product should have been stacked in the toy section.
Before finalising your design and placing your order, do your homework. Carry out some market research, figure out your key demographic and cater to their needs, specially. Think about ergonomics In this case, ergonomics is a fancy term for the way in which people will open and interact with your box; this is an important part of the packaging design process.
Depending on the nature of your creation, your packaging will need to suit the size and shape of the product, as well as the needs of the consumer. A little novelty goes a long way in terms of design, but so does practicality.
In fact, it seems that when it comes to consumer packaging, ergonomics are so important, that back in online retail giant Amazon vowed to invest a colossal amount of time and money into developing frustration free packaging.
The launch yielded such positive results, that top toy brands such as Fisher-Price and Matchbox quickly jumped on the bandwagon and used the initiative to make their packaging accessible to their main fanbase — excitable children — and the results were well-received by both kids and parents alike.
It seems that if people have difficulties accessing their product, their frustrations may prevent them from coming back for more, so just to reiterate: For instance, if your niche lies in botanicals or cosmetics, a flexible folding carton may well be the answer.
These basic and easy-to-fold boxes are economical and make the ideal home for a luxury face cream or eau de toilette. With so many things to consider when it comes to packing your product, making a start can be daunting, but hopefully these tips have given you a solid starting point.
We would like to wish you the best of luck and if you would like some personal advice on packaging options, please do get in touch.You'll get detailed explanations for all your mistakes and weekly progress reports Detect plagiarism · Write anywhere · Easily improve any text · Eliminate grammar errorsGrammarly quickly and easily makes your writing better.
– timberdesignmag.com reasons for choosing a certain type of package and although these are very important in Packaging is a means of providing the correct environmental conditions for food during the length Packaging materials for food Practical Action 3.
Here are some tips on choosing the right packaging for your product from Michael Smyers, CPSM, business development manager, and Matthew Paul, supply chain consultant, of Fort Myers, Fla.-based supply chain management and customs firm Allyn International Services. Since packaging materials play an important role in protecting products, it’s important to know what qualities purchasing managers should look for when choosing between different brands and suppliers.
In most cases, packaging designs can be quite costly, and that’s something you should carefully consider in terms of your design tools, packaging materials, and printing. The printing of your packaging says a lot about your brand. Project-based learning is a terrific way to link your curriculum with real world events and applications of concepts that your students are learning.